Cited by 'Brighter Homes Exhibition', Our Dogs (8th May, 1931), p. 386.
Description:

‘One of the most interesting exhibits at the “Daily Dispatch” Brighter Homes Exhibition which opened at the City Hall, Deansgate, Manchester, on Wednesday, May 6, and continues until Thursday, May 21, was that of Spratt’s Patent, Ltd. On a very varied stand, an excellent and varied display of their celebrated dog foods suitable for every breed was to be found. The daily exhibitions of various winning pedigree dogs and champions of over 30 different breeds (five or six different breeds being shown each day) created a tremendous amount of interest amongst the public. It is anticipated, in consequence of displays such as these, that new recruits will join the army of dog breeders and exhibitors at dog shows.

 

If the amount of enthusiasm that was displayed by visitors in any criterion, we should say that Spratt’s Patent, Ltd., have once again accomplished considerable propaganda work in the interests of the dog owning and breeding fraternity.’

Cited by 'Good News for Dog Owners', Our Dogs 85 (2nd Oct. 1931), p. 20.
Description:

'Following their successful activities at Olympia during the Daily Mail Ideal Home Exhibition last spring, Spratt's Patent, Limited, are staging another comprehensive and similarly instructive exhibit at Kelvin Hall, Glasgow, while the Scottish Ideal Home Exhibition is in progress. The ocassion will enable dog owners in scotland to obtain first-hand advice upon matters which concern the feeding, care, and management of their four-footed pals and other domestic pets.

Spratt's experts will be in daily attendance during this Exhibition, and may be consulted freely upon all manner of "doggy" problems.

The one-dog owner will find much that is of real interest in an exhibit which is designed to reveal something of the amazing scope and extent of Spratt's world-famous organization. The visitor will be shown how Spratt's feed, house, and equipt the greater part of the canine race, and will be able, at the same time, to perceive how the high standards of quality and useful excellence which distinguish Spratt's Meat-Fibrine Dog Foods are manifested in every other branch of Spratt's many-sided activities - in the Kennels and Appliances, the Dog Requisites and Remedies marketed by Spratt's - no less than in the skilful and far-reaching service which Spratt's render to dog owners in the transport, shipment, insurance, quarantine, and boarding of dogs.'

Cited by 'Ideal Homes Exhibition at Olympia, London: Carnera as Dog Lover', Our Dogs 87 (15th April, 1932), p. 165.
Description:

'Primo Carnera, bearing no traces of his fight with Don McCorkindale the previous evening, was one of a number of celebrities who visited Spratt's Dog Show at the Ideal Home Exhibition on Friday afternoon last. The Italian giant professed himself an enthusiastic dog lover, and evinced lively interest in the many well-known dogs on show.'

Cited by 'London Notes from Our Special Representative', Dogdom 10 (2) (April, 1909), p. 98.
Description:

'Probably the largest show in the canine world for the year was Cruft's great international function which took place on Feb. 10, 11 and 12 at the Agricultural Hall, Islington.

No expense was spared in the venture and the show was a most important success...

The stalls were a most important section of the show, being small exhibitions in themselves of the leading London firms. Messrs. Spratts & Co., of dog food fame, was one of the most prominent. A special new stand was erected by this firm near the toy dog section which had on exhibition some very beautiful specimens of dog collars and leads. A new food is now being introduced by Messrs. Spratts which is finding world-wide favor and was specially recommended by the canine nurses who were on duty the three days of the show at a special stall erected by the Institute by favor of its supporters.

This new food for puppies is called "Weet Meet." It is very light and wholesome and possesses all the great properties required for muscle and bone-making in young stock.

We were very pleased to note the assistance given by one of the canine nurses who is also a qualified nurse in the London Medical School. A lady who was a little more daring than need be made some undue attention to one of the prize Borzois with the result that the tired animal much resented the treatment. Unfortunately the lady was bitten on the chin. First aid was immediately rendered by the nurse in question, and we hope the danger averted.' (98)

 

Cited by 'Manchester Brighter Homes Exhibition', Our Dogs 83 (15th May, 1931), p. 464.
Description:

‘The “Miniature Dog Show,” which Spratt’s Patent Ltd. are staging at the Brighter Homes Exhibition, Manchester, each day, is being well patronised by visitors, and the interest they have taken in the various breeds truly emphasises the love of all Britishers for the canine race.’

Cited by 'Mersyside Honours Spratt's', Our Dogs 97 (3rd Oct. 1934), p. 31.
Description:

'Lancashire paid a high compliment to those whose business it is to cater for the welfare of the "Friend of Man" when the Lord Mayor and Lady Mayoress of Liverpool visited the Northern Factory of Spratt's Patent Limited at Fazakerley on Friday last, and made an official tour of inspection of the extensive works...

...

... At the main entrance to the factory a dainty white-overalled factory lass stepped forward and smilingly presented the Lady Mayoress with a bouquet of roses on behalf of her workmates...

The light and airy conditions of the works, their spacious and orderly character and the elaborate arrangements which exist there to safeguard the health and to ensure the general well-being of the employees appealed strongly to the Lady Mayoress, who graciously described the interior of the factory as "a credit to Liverpool and to Spratt's."

Mr. F.J. Winchester, F.C.I.S., F.S.S., the well-know and ever-popular Liverpool Secretary of the R.S.P.C.A... paid a warm tribute to the scope and excellence of Spratt's Shipping and Livestock Service, which he reminded his hearers, dealt not merely with the shipment of dogs and an amazing variety of other animals for export to and from all parts of the world, but which also effected all kinds of livestock insurance, maintained a number of splendidly equipped boarding kennel establishments and sanatoria, capable of accommodating some 800 dogs, for temporary quartering and quarantine purposes, and acted generally as the "Thomas Cook's" of the animal world.'

Cited by 'The Brighter Homes Exhibition in Manchester: Dogs Still a Big Attraction', Our Dogs 87 (15th April 1932), p. 164.
Description:

'At this exhibition, which is now in its second week at the City Hall, Deansgate, Manchester, Spratt's Patent Ltd., are continuing hteir well arranged display of the various breeds of champion dogs...

...

By the amount of interest shown in the stand last week, the number of puppies sold, and the questions asked as to feeding, etc., we should say that Spratt's are rendering a great service to "dogdom."'

Cited by 'The Brighter Homes Exhibition, Manchester', Our Dogs 83 (22nd May 1931), p. 553.
Description:

‘The exhibition closed its doors on Thursday, the 21st, and from the opening day to the finish Spratt’s exhibition of dogs has always been a big public attraction. Amongst the 32 different breeds shown the public have had the pleasure of seeing twenty champion dogs, also litters of puppies.

...

The inquiries for dogs and puppies were numerous, and Spratt’s have no doubt made many new friends in Lancashire and cemented the goodwill of their old ones.’

Cited by 'The Good Companions of Ideal Homes: Elite Dogdom at Olympia, London', Our Dogs 91 (7th April 1933), p. 29.
Description:

‘The longest queues at Olympia are composed, not of home-makers waiting to investigate the refinements and newest gadgets of the 1933 show houses, but people eager to see and fondle the four-footed pals without which no family circle can be deemed complete, or any home considered ideal.

The canine aristocracy is assembled at Olympia from scores of famous kennels up and down the country to be housed for the duration in temporary ideal doggy homes erected and staffed by the dog’s universal providers – Spratts.

Side by side with Lorna, Countess Howe’s magnificent Labrador Retriever, Ch. Bramshaw Bob, the canine champion of champions, the visitor is invited to make the acquaintance of hardly less worthy representatives of such unfamiliar breeds as the Thibetan [sic] Terrier, the Thibetan Spaniel, the Afghan Hound, or the Norwich Terrier – the newest breed to be recognised by the Kennel Club. Spratt’s believe in variety. On every working day throughout the run of the exhibition, the program of dog and puppy exhibits is changed entirely, but on any day, the visitor will find there dogs worth scores or hundreds, and in quite a number of cases, thousands of pounds apiece in the company of dogs for which fantastic price offers have been made or refused, and others which (the owners will tell you) all the money in the world could not buy.

Practically all the dogs on show are Tail-Waggers, with the result that Spratt’s champion dog show is being visited by a host of celebrities – men and women prominent in social and political circles, art, music, literature, and the drama, and, of course, sport, who are themselves owners of Tail-Waggers.’

Inc. photograph.

Cited by A.G. Nichols, 'The Ideal Homes Exhibition at Olympia: Choosing the Ideal Dog for the Ideal Home' Our Dogs 87 (8th April 1932), p. 97.
Description:

'Spratt’s Great Muster of Champion and Pedigree Dogs

 

One of the most imposing and instructive dog shows that has yet been linked with the Daily Mail Ideal Homes Exhibition is that organized by Spratt’s Patent Limited, and staged by them at this year’s Olympia spectacle, at their stand, No. 167, on the ground floor of the National Hall. The size, quality, and diversity of the daily programme provided varying, sa it does, with each day of the Exhibition’s progress, is a big achievement even for Spratt’s. In all, 98 well-known kennels and 66 different breeds are represented; and of the 213 dogs that will be on view while the Exhibition is in progress, at least 60 are celebrated champions, while all are meritorious show specimens and prize-winners, capable of upholding worthily the best traditions of their respective breeds. They range in size and weight from the Bloodhound, Ch. Leo of Reynalton, the heaviest dog on show, down to the lightest miniature Pomeranian, weighing only 2 ½ pounds.

...

Every day of the Exhibition there will be different dogs on view, so that the public will have an opportunity of seeing some of the most noted dogs of the day.

Spratt’s experts are in daily attendance to advise visitors freely on all doggy matters. The Company’s imposing stand is beautifully designed in the Tudor style, and houses, in addition to the valuable live-dog exhibits, an exclusive display of Spratt’s Meat-Fibrine Biscuits and Biscuit Foods for dogs, and other pet stock. Samples and a wide selection of instructive literature are available for the asking, and an effective touch of colour is given to the whole by a picturesque exhibit of cage birds.

The organization of this attraction is due to Mr. T.S. Lethbridge, the Managing Director, together with Mr. Trevarthen, the Sales Manager, and Messrs. Wilcockson, Baker, and Hobbs.'