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Creator (Definite): Alec G. NicholsDate: 8 Apr 1932
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CitesDGM Media Ltd.
Description:'By the Courtesy of Associated Newspapers, Ltd., our representative was entertained at the opening ceremony, by the Rt. Hon. the Lord Mayor of London and the Lady Mayoress, of the Daily Mail Ideal Homes Exhibition at Olympia, London, on Tuesday of this week.'
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CitesSpratt's Patent Ltd.
Description:'Spratt’s Great Muster of Champion and Pedigree Dogs
One of the most imposing and instructive dog shows that has yet been linked with the Daily Mail Ideal Homes Exhibition is that organized by Spratt’s Patent Limited, and staged by them at this year’s Olympia spectacle, at their stand, No. 167, on the ground floor of the National Hall. The size, quality, and diversity of the daily programme provided varying, sa it does, with each day of the Exhibition’s progress, is a big achievement even for Spratt’s. In all, 98 well-known kennels and 66 different breeds are represented; and of the 213 dogs that will be on view while the Exhibition is in progress, at least 60 are celebrated champions, while all are meritorious show specimens and prize-winners, capable of upholding worthily the best traditions of their respective breeds. They range in size and weight from the Bloodhound, Ch. Leo of Reynalton, the heaviest dog on show, down to the lightest miniature Pomeranian, weighing only 2 ½ pounds.
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Every day of the Exhibition there will be different dogs on view, so that the public will have an opportunity of seeing some of the most noted dogs of the day.
Spratt’s experts are in daily attendance to advise visitors freely on all doggy matters. The Company’s imposing stand is beautifully designed in the Tudor style, and houses, in addition to the valuable live-dog exhibits, an exclusive display of Spratt’s Meat-Fibrine Biscuits and Biscuit Foods for dogs, and other pet stock. Samples and a wide selection of instructive literature are available for the asking, and an effective touch of colour is given to the whole by a picturesque exhibit of cage birds.
The organization of this attraction is due to Mr. T.S. Lethbridge, the Managing Director, together with Mr. Trevarthen, the Sales Manager, and Messrs. Wilcockson, Baker, and Hobbs.'
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CitesW.G. Clarke & Sons, Ltd.
Description:
'The Attractive Exhibit of W.G. Clarke and Sons.
One of the most attractive exhibits that we noticed at the Ideal Homes Exhibition at Olympia was that of Messrs. W.G. Clarke and Sons (1929), Ltd., the manufacturers of the famous Melox Dog Foods. In the centre of their stand are on view all day a number of pedigree puppies of various breeds. One of these puppies is being given away every day as a prize in a simple competition. Mr. Pullen, the General Manager, and Mr. Crawley were present.
We feel sure that this exhibit will prove of particular interest to our readers, and we advise them not to miss it. Messrs. Clarke’s stand is No. 135 in the National Hall, where the houses are on view.'
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Quoted byT. Quick, 'Puppy Love: Domestic Science, “Women's Work,” and Canine Care,' Journal of British Studies 58 (2) (2019), pp. 289-314.
Description:During the early 1930s, highly bred and monetarily valued dogs appeared at the Ideal Home Exhibition (staged at Kensington’s Olympia) as well as less prominent events including the Manchester-based Brighter Homes Exhibition, sponsored by local newspaper the Daily Dispatch. Press representations of these shows emphasized the attendance of the great and the good, thereby incorporating aspiring homeowners into the upper-middle-class discourse of good breeding and respectability by association. At the opening ceremony of the Ideal Homes exhibition of 1932, Our Dogs “noticed” “two of the most distinguished lady canine experts … Her Grace the Duchess of Newcastle and Lorna Countess Howe,” and later remarked on the attendance of celebrity boxer Primo Carnera, who “professed himself an enthusiastic dog lover.” [note: 'A. G. Nichols, “The Ideal Homes Exhibition at Olympia,” Our Dogs, no. 87 (8 April 1932): 97; “Ideal Homes Exhibition at Olympia, London: Carrera as Dog Lover,” Our Dogs, no. 87 (15 April1932): 165.']' (310)
Participation in home exhibitions encouraged dog-food manufacturers and breeders to adopt new strategies of self-presentation. At the exhibitions, manufacturers portrayed themselves as exemplars of middle-class respectability and scientific domesticity as much as providers of alimentary produce, a trend most obviously manifest in the design of their stands. The contrasts between them reflected companies’ differing interpretations of the modern domestic ideal. Thus in 1932, Spratt’s stand in London was “beautifully designed in the Tudor style,” reflecting their long-standing association with the elite dog fancy, whereas Spillers’ stand of 1933 was “ultra-modern in design … an eminent architect’s conception of stand buildingin 2033 rather than 1933.” [note: 'Nichols, “The Ideal Homes Exhibition”; “Spillers’ Distinctive Display at the Ideal Homes,Olympia,” Our Dogs, no. 91 (7 April 1933): 23.']... at the London Ideal Homes Show of 1932, “Messrs.W.G. Clarke and Sons, Ltd., the manufacturers of the famous Melox Dog Foods,” exhibited “a number of pedigree puppies of various breeds” and gave one away “every day as a prize in a simple competition.” [note: 'Nichols, “Ideal Homes Exhibition.”']' (311)
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Related toIdeal Homes Exhibition (Olympia, London) (1932).
Description:'By the Courtesy of Associated Newspapers, Ltd., our representative was entertained at the opening ceremony, by the Rt. Hon. the Lord Mayor of London and the Lady Mayoress, of the Daily Mail Ideal Homes Exhibition at Olympia, London, on Tuesday of this week. Housed under approximately 12 acres of glass, this colossal exhibition, which will continue until April 30, was a sight to behold, crammed with everything appertaining to the house and home life, the stalls displaying the very last and latest in labour-saving devices. We only proposed to review that section dealing with the dog, which certainly proved a great attraction to the privileged public allowed admittance on the first day.
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We noticed during our tour of this extensive Exhibition two of the most distinguished lady canine experts – namely, Her Grace the Duchess of Newcastle and Lorna Countess Howe –taking a lively interest in the whole proceedings.’
