Cited by 'Chappie', Our Dogs 104 (25th Sept. 1936), p. 1043.
Description:

‘YOUR DOG CAN prove WHAT’S GOOD FOR HIM NOW CHAPPIE HAS ARRIVED!

Let your dog decide...

“The ‘CHAPPIE’ Challenge”

Put down “Chappie” alongside your dog’s ordinary food and see which he prefers! Dogs choose “Chappie” in immediate preference to their ordinary diet. Let your dog have a say in his food!

Every one who loves a dog wants to see him kept healthy and happy. And no dog can be either healthy or happy without particular attention being paid to his food. A dog needs meat food – but he needs it in a properly balanced diet to suit his system – and that’s what “Chappie” is. “Chappie” is every dog’s regular, complete diet. Give it him daily. Put it down hot or cold, but always cut it up into small pieces. No cooking – no mixing. “Chappie” contains beef certified by Government Veterinary inspectors, whole grain cereals, cod-liver oil as used for human consumption and other necessary food factors. There’s all he needs in it – that’s why it is such an economical way of feeding. Ask for “Chappie” at the dog shop, grocers or chemist’s.

All coupons recently published in the press valid for a free tin must be presented for exchange by October 5th next.

HE KNOWS BEST

A healthy dog knows what’s good for him – only an ailing and disordered dog ever eats what’s bad for him!

You’ve often seen this “health instinct” proved by your dog eating grass – he does that to supply himself with properties missing from the food you give him.

CHAPPIE The New MEAT food for all dogs

BRITISH MADE BY CHAPPEL BROS. LTD., PENDLETON, MANCHESTER, 6

5 ½ D a tin.’

Cited by 'The "Chappie" Challenge', Our Dogs 104 (11th Sept. 1936), p. 863.
Description:

Let your dog decide his food for HIMSELF!

 

A healthy dog knows what is good for him – only an ailing and disordered dog ever eats what is bad for him!

You have often seen this “health instinct” proved by your dog eating grass – he does that to supply himself with properties missing from the food you give him

DOG’S CHOICE proves “CHAPPIE” RIGHT

Before “Chappie” was put on the market more than 1,000 dogs were tested in the only safe and certain way – they were offered this new food side by side with whatever they were accustomed to eat, no matter how “fancy” it may have been.

“Chappie”, in the final form in which it now comes to you, was preferred 98 times than 100 to any other food.

A DOG’S CONDITION DEPENDS ON HIS FOOD

Dogs must have meat – ask anyone who has reared valuable dogs and he will tell you that BEEF is the most important part of a dog’s diet, but that it has to be “balanced” by other foodstuffs. He will tell you that nearly all the chief dog ailments are due to bad feeding – hysteria is a common example.

Now read over what “Chappie” is (see left hand column). How better can you give your faithful friend the food that is right for him?

CHAPPIE

THE NEW MEAT FOOD FOR DOGS

[left hand column:]

What ‘Chappie’ is

Chappie is not just a new dog food – it is a new kind of dog food. It is made with beef, certified by Government Veterinary Inspectors – beef of not just the same quality that you would get in your butchers – together with the whole-grain cereals, cod-liver oil and the necessary minerals and vitamins. No preservatives are used at all and everything is tested to the standard of “good enough for human cnsumption.”’