Cites Chappie
Description:

Let your dog decide his food for HIMSELF!

 

A healthy dog knows what is good for him – only an ailing and disordered dog ever eats what is bad for him!

You have often seen this “health instinct” proved by your dog eating grass – he does that to supply himself with properties missing from the food you give him

DOG’S CHOICE proves “CHAPPIE” RIGHT

Before “Chappie” was put on the market more than 1,000 dogs were tested in the only safe and certain way – they were offered this new food side by side with whatever they were accustomed to eat, no matter how “fancy” it may have been.

“Chappie”, in the final form in which it now comes to you, was preferred 98 times than 100 to any other food.

A DOG’S CONDITION DEPENDS ON HIS FOOD

Dogs must have meat – ask anyone who has reared valuable dogs and he will tell you that BEEF is the most important part of a dog’s diet, but that it has to be “balanced” by other foodstuffs. He will tell you that nearly all the chief dog ailments are due to bad feeding – hysteria is a common example.

Now read over what “Chappie” is (see left hand column). How better can you give your faithful friend the food that is right for him?

CHAPPIE

THE NEW MEAT FOOD FOR DOGS

[left hand column:]

What ‘Chappie’ is

Chappie is not just a new dog food – it is a new kind of dog food. It is made with beef, certified by Government Veterinary Inspectors – beef of not just the same quality that you would get in your butchers – together with the whole-grain cereals, cod-liver oil and the necessary minerals and vitamins. No preservatives are used at all and everything is tested to the standard of “good enough for human cnsumption.”’