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Creator (Definite): Anon.Date: 25 Sep 1936
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Cites Chappie
Description:‘YOUR DOG CAN prove WHAT’S GOOD FOR HIM NOW CHAPPIE HAS ARRIVED!
Let your dog decide...
“The ‘CHAPPIE’ Challenge”
Put down “Chappie” alongside your dog’s ordinary food and see which he prefers! Dogs choose “Chappie” in immediate preference to their ordinary diet. Let your dog have a say in his food!
Every one who loves a dog wants to see him kept healthy and happy. And no dog can be either healthy or happy without particular attention being paid to his food. A dog needs meat food – but he needs it in a properly balanced diet to suit his system – and that’s what “Chappie” is. “Chappie” is every dog’s regular, complete diet. Give it him daily. Put it down hot or cold, but always cut it up into small pieces. No cooking – no mixing. “Chappie” contains beef certified by Government Veterinary inspectors, whole grain cereals, cod-liver oil as used for human consumption and other necessary food factors. There’s all he needs in it – that’s why it is such an economical way of feeding. Ask for “Chappie” at the dog shop, grocers or chemist’s.
All coupons recently published in the press valid for a free tin must be presented for exchange by October 5th next.
HE KNOWS BEST
A healthy dog knows what’s good for him – only an ailing and disordered dog ever eats what’s bad for him!
You’ve often seen this “health instinct” proved by your dog eating grass – he does that to supply himself with properties missing from the food you give him.
CHAPPIE The New MEAT food for all dogs
BRITISH MADE BY CHAPPEL BROS. LTD., PENDLETON, MANCHESTER, 6
5 ½ D a tin.’