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Creator (Definite): Anon.Date: 7 Apr 1933
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CitesIdeal Homes Exhibition (Olympia, London) (1933).
Description:
‘Spillers’ stand at the Ideal Homes Exhibition, Olympia, which continues to April 29, has been so designed that it far surpasses any previous exhibit – in fact, it is so distinctive in character as to be one of the dominating displays of the exhibition. It is ultra-modern in design, and is an eminent architect’s conception of stand building in 2033 rather than 1933.
The stand, as a whole, has for its one purpose the offering of a complete service to dog-owners. Visitors will be able to see the entire range of Spillers’ celebrated Dog Foods – to learn about the distinctive qualities of each separate product and their respective suitability for puppies and adult dogs of all ages and breeds. They will be able to examine the huge selection of Spillers’ doggy appliances and requisites, and if they want advice about their dogs, or where to get the dog of their choice, then the experts on Spillers’ stand are there to help them.
Certainly the most interesting feature will be the daily display of different breeds of champion dogs. Throughout the progress of the exhibition some of the most famous and champion dogs of Great Britain will occupy the imposing range of kennels and runs at Spillers’ stand. Visitors will be enabled to inspect these dogs at close quarters. This section of the display is in the capable hands of Major C.E.W. Beddoes, who is responsible for Dogs’ Baths and Requisites, Ltd., the famous dogs’ beauty parlour.’
Inc. photograph.
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CitesSpillers Ltd.
Description:
‘Spillers’ stand at the Ideal Homes Exhibition, Olympia, which continues to April 29, has been so designed that it far surpasses any previous exhibit – in fact, it is so distinctive in character as to be one of the dominating displays of the exhibition. It is ultra-modern in design, and is an eminent architect’s conception of stand building in 2033 rather than 1933.
The stand, as a whole, has for its one purpose the offering of a complete service to dog-owners. Visitors will be able to see the entire range of Spillers’ celebrated Dog Foods – to learn about the distinctive qualities of each separate product and their respective suitability for puppies and adult dogs of all ages and breeds. They will be able to examine the huge selection of Spillers’ doggy appliances and requisites, and if they want advice about their dogs, or where to get the dog of their choice, then the experts on Spillers’ stand are there to help them.
Certainly the most interesting feature will be the daily display of different breeds of champion dogs. Throughout the progress of the exhibition some of the most famous and champion dogs of Great Britain will occupy the imposing range of kennels and runs at Spillers’ stand. Visitors will be enabled to inspect these dogs at close quarters. This section of the display is in the capable hands of Major C.E.W. Beddoes, who is responsible for Dogs’ Baths and Requisites, Ltd., the famous dogs’ beauty parlour.’
Inc. photograph.
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Quoted byT. Quick, 'Puppy Love: Domestic Science, “Women's Work,” and Canine Care,' Journal of British Studies 58 (2) (2019), pp. 289-314.
Description:'In promotional articles, food manufacturers positioned themselves as responsible conveyers of nutritional wisdom to a presumably uninformed lay audience... If visitors wanted “advice about their dogs, or where to get the dog of their choice” at the 1933 London event, “the experts on Spillers’ stand” were “there to help them.” [note: '“Spillers’ Distinctive Display at the Ideal Homes, Olympia,” Our Dogs, no. 91 (7 April 1933): 23.']' (310-311)
