Cited by 'A New Food for Pregnant and Suckling Bitches and Young Puppies', Our Dogs 51 (13th July 1921), p. 115A.
Description:

‘Dr. Charles J. Smith, of Colnemead, West Drayton, the well-known Fox-terrier breeder, writes to Messrs. Lowe and Sons, of “Carta Carna” fame, as follows: “I have before me a sample of your ‘Vigor,’ and from what I know of its constituents – and, what is better – from the experience I have had with my own bitches, I believe that a really well-formulated food for pregnant and suckling bitches, and also for weaning puppies, has been found. The bitches took it easily, and the puppies later showed their appreciation. The elements of ‘Vigor’ are such as would make a physiological food. It should be fed to bitches during the last five or six weeks of gestation – so laying the foundation of a strong framework for her progeny. At three or four weeks old the puppies are ready to assimilate it, and so greatly relieve their dam.

Dried milk alone is all very well for very young puppies, but it is of little use to the pregnant bitch – still less to youngsters. Moreover, dried milk in itself is not too stable; it is apt to deteriorate by keeping. What is required is something that will build up the frame of the puppy in utero, as well as that frame’s covering. ‘Vigor does this.”'

Cited by 'Vigor', Our Dogs 51 (12th Aug. 1921), p. 286.
Description:

‘“VIGOR”

THE NEW MALT-MILK FOOD FOR BITCHES IN WHELP AND WEANING PUPPIES.

The food can be given to bitches during the last five or six weeks of gestation, and to puppies of three weeks.

Invaluable for Dogs in Illness, Bad Doers, Etc.

Directions on each tin.

Price: 1lb. tin, 3/-; 2lb., 5/9; 6 lb., 17/-; 12lb., 33/-.

Carriage paid

F.C. LOWE & SONS, LTD., Carta Carna Works, Sittingbourne.’

Cited by 'Vigormilk', Our Dogs 103 (5th June 1936), p. 811.
Description:

‘VIGORMILK

PUPPY REARING

BROOD BITCHES

AND STUD DOGS

 

SAVES MONEY

 

The owner of the large kennel finds that milk – an acknowledged necessity – purchased in its raw state – is a considerable drain upon profits. Therefore, why not give VIGORMILK an impartial trial?

VIGORMILK Pure Milk Food is manufactured under a special process which retains, unimpaired, the full vitamin content and all the health-giving and body-building properties of pure milk.

A GENUINE MILK FOOD CONTAINING

PROTEINS. Consisting of casein and albumen – the nerve, tissue and muscle builders.

LACTOSE. Consisting of Carbo-Hydrates, producing heat and energy.

BUTTER FAT. Nature’s energy and food.

ASH. Mineral Salts, including lime, phosphorus, iron, magnesium, bone builders.

VIGORMILK

Guaranteed under the Pure Foods and Drugs Acts.

Packed in Sizes to suit all requirements.

If unable to obtain locally, send 3/- for 2-lb. Packet, post free, together with name of usual supplier.

THE VIGORMILK CO. LTD.

Specialists in Milk Products,

Essex House, High Street, Stratford, London, E. 15.

‘Phone – Maryland 3843 and 4022-3-4

‘Grams – Puritimilk. Strat. London.

FITNESS FROM FEEDING’