'If milk foods were one of the most iconic products of domestic science in Britain, home shows were the sites in which the movement gained greatest cultural visibility. The instigation of shows such as the Daily Mail–sponsored Ideal Home Exhibition (1908–) constituted a new popular arena within which domestic scientific principles, products, and services could be experienced and promoted. [note: 'Deborah Sugg Ryan, Ideal Homes: Domestic and Suburban Modernism (Manchester, 2018), especially chap. 4; Mark Whitehead, “Domesticating Technological Myth: Gender, Exhibition Spaces, and the Clean Air Movement in the UK,” in “Spaces of Technology/Technologised Spaces,” special issue, Social and Cultural Geography 9, no. 6 (September 2008): 635–51; Giles, Parlour and the Suburb, 109–12.']' (309-310)