Quoted by T. Quick, 'Puppy Love: Domestic Science, “Women's Work,” and Canine Care,' Journal of British Studies 58 (2) (2019), pp. 289-314.
Description:

Advertisements for canine milk products drew inspiration from their counterparts designed for human babies. For example a typical full-page production of 1912 promoting Lactol had as its centerpiece a letter from a young woman owner, N.S. Gambrill, reporting on the successful rearing of five fox terrier puppies. [note: '“Lactol,” Our Dogs, no. 33 (26 July 1912): iv (back cover).'] In her letter, Gambrill thanks A. F. Sherley & Co. for their product, and notes that her puppies enjoy it “immensely.” The accompanying photographic illustration - which the advertisement explains is one of two sent in - depicts the puppies in a group, framed by the protective embrace of their owner. The group is resting on a chair and footstool with their biological parent. Despite the presence of the brood bitch, Gambrill’s right arm forms a barrier between the dog and her offspring.The puppies’ condition, Gambrill writes, “speaks for themselves and their food” - a statement in which any contribution made by the biological parent remained conspicuously absent (figure 1). In this advertisement, Lactol enabled Gambrill to take on the role of the mother of the litter, replacing the milk of the bitch with that of Sherley & Co., which was (its advertisements consistently claimed) “three times as nourishing as cows’ milk.” [note: 'For example, “Lactol,” Our Dogs, no. 8 (21 January 1910): 130; Sherley’s Dog Book: Being Their Famous Hints to Dog Owners, 12th ed. (London, 1929), 35.'] This format continued virtually unchanged up untilat least the late 1930s.' (295-296)