Cited by 'Commercial Exhibits at the 12th International Veterinary Congress', Veterinary Medicine 30 (1) (1935), pp. 42-48.
Description:

'Wilson & Company.- The Wilson & Company exhibit emphasized the force of [45] simplicity [46] in advertising. The display was built around a very large dummy can of Ideal Dog Food. At the base of the exhibit, in glass jars, was shown the actual ingredients that go to make up Ideal Dog Food and the proportion of each - a new departure in dog food advertising. This was flanked by a large wooden cut-out of a champion Boston terrier which was raised exclusively on Ideal Dog Food, explained by a small card bearing a photograph of the champion together with his history and pedigree.' (45-46) Photograph of display on p. 46.