Like the beauty-parlor owners of Bond Street, Collins was highly conscious of her position in fashionable society. In the course of promoting her institute, she held events at royal residences and emphasized her connections with fashionable ladies and the Ladies Kennel Association... In so doing, she cultivated an image of the institute as a respectable organization devoted to needs of wealthy clientele without time to care for an ill pet. [note: '“Nurses for Dogs,” Daily Mail, 27 August 1909, 5.']... Collins’s vision went beyond the consumer-as-individual-centered imperative underlying beauty parlors. The [Canine Nurses'] institute heralded the emergence of new occupational opportunities for women: How to Save Our Dogs included contributions from J. MacRae Frost, a veterinary surgeon and reputed “canine specialist” who proclaimed canine nursing as [a] “new and honourable profession” for ladies. [note: 'Collins and Campbell, How to Save Our Dogs, 67 and 76; see also “Outside the Gates:Women’s Work at Olympia,” British Journal of Nursing 40 (11 September 1909): 224–25; “Nurses for Dogs,” Daily Mail, 27 August 1909, 5; Frank Townend Barton, Our Dogs and All about Them: A Practical Guide for Everyone Who Keeps a Dog (London, ca. 1910), 3–6.']' (301)