Cited by 'Lactol', Our Dogs 90 (17th Feb. 1933), p. iv.
Description:

‘How to Rear Strong, Healthy Puppies!

“LACTOL”

The Food Which Contains Every Essential For Well-Being

SCIENTIFICALLY SIMILAR TO HEALTHY BITCH’S MILK!

The percentage of deaths amongst puppies is enourmous. The Chief Cause is injudicious feeding.

Many pups, budding champions, fail to develop along the right lines and turn out ‘bad’ dogs. The Chief Cause is injudicious feeding.

You must feed your litter on LACTOL, if you want them to grow into Strong, Healthy Dogs – it contains every essential for well-being, for, like Bitch’s milk, to which it is exactly similar in Taste, Analysis, and Appearance, it is Highly Concentrated. It gives the right degree of nourishment without, in any way, overloading the puppies’ very tiny and delicate Digestive Organs.

LACTOL PREVENTS

INDIGESTION

DISORDERED KIDNEYS

DISTENTION OF STOMACH

PERSISTENT DIARRHOEA ACCOMPANIED BY FITS

LOSS OF CONDITION

RICKETS

And other Puppy Ailments which are caused by unsuitable foods.

VITAMIN “D”

LACTOL also contains an added portion of Vitamin “D”, which is absolutely essential for Sturdy Growth, Sound Constitution, and Perfect Development. Without an adequate supply of this Vitamin, no puppy – whatever the pedigree – can become a Splendid or even a Healthy Adult – you must use LACTOL. It will save the lives of weakling pups, and make them much more valuable. LACTOL builds Champions.

LACTOL ENSURES

Strong Bones

Firm, Healthy Flesh

Sound Teeth

Perfect Development

Wonderful Condition

Give your pup LACTOL – the correctly balanced food which is equal to NATURE. See how they thrive. See how they enjoy it. See how sturdily and perfectly they Grow.

-----

Your Pups’ First Solid Food

LACTOL

BISCUITS

The Pup’s first solid food is a most important item. Lactol Biscuits are the finest, for they carry on the good work of Lactol – continuing the growth of Sound Bone, Perfect Development, and Consolidating the Foundation of Perfect Health which Lactol has laid. They contain Vitamin “D” added in scientific proportion – a fact which doubles their value. Shy feeders love them and they are ideal for Invalid and Delicate Pups, In-whelp Bitches, etc.

IN CARTONS, 1/8, 6/- & 11/6 1/2-CWT CASES, 44/-. CARRIAGE PAID.

LACTOL

The “Foundation Food” of Champions!

IN TINS 1/8, 6/-, and 25/-

From all CHEMISTS, STORES, and CORN MERCHANTS

A.F. SHERLEY & CO. LTD., 18 Marshalsea Rd., London, S.E.1.’

Cited by 'Sherley's Lactol', London Daily News (16th Sept. 1907), p. 11.

Cited by 'Sherley's Lactol', London Daily News (16th Sept. 1907), p. 11.
Description:

'Sherley's Lactol.

A new and wonderful food for weaning and rearing puppies and for invalid dogs.

Puppies reared on it thrive remarkably, and do not suflfer from worms or “pot belly" as when given cows’ milk.

PUPPIES LOVE LACTOL.'

Cited by Hints to Dog Owners: A Guide to the Treatment of Dogs in Health and Sickness (8th ed.) (London: A.F. Sherley & Co. Ltd, 1920).
Description:

Advertisement inside back cover:

'Lactol

FOR WEANING AND REARING PUPPIES AND FOR FEEDING INVALID DOGS (Equally Suitable for KITTENS)

This food has greatly diminished the risk of loss of bringing up litters of even the most delicate Toy dogs. Many thousands of unsolicited testimonials have been received, whilst it is most strongly recommended by leading Veterinary Surgeons, "Doggy" Newspapers, and writers on canine subjects.'

In Small Cartons 1/8. Post free, 2/-

Also in Sealed Tins, Price 6/-. Post free, 7/-'

Cited by Sherley’s Dog Book: Being their Famous Hints to Dog Owners (12th ed.) (London: A.F. Sherley & Co., 1929).
Description:

‘The percentage of deaths among puppies is enormous. We believe it is no exaggeration to say that not more than one lives out of every three born and the chief cause of this great mortality is injudicious feeding. Bitch’s milk is a highly concentrated food, rich in casein and cream, being more than three times as strong as cow’s milk which contains a much larger percentage of water. A puppy’s digestive organs are small, being adapted to the digestion of bitch’s milk, and become seriously deranged if the puppy is weaned on cow’s milk of which he must take three times as much as of his natural food to get an equal amount of nourishment. When cow’s milk is given the stomach gets over-distended, indigestion, with persistent diarrhoea often accompanied by fits, follows, and the puppy loses condition. The kidneys, also often get out of order owing to the extra amount of work thrown on them by their having to excrete from the system such an unnatural quantity of water as is contained in cow’s milk as compared with bitch’s milk. These troubles may be avoided by giving Lactol, a food that only requires the addition of hot water to make it ready for use, and when mixed as directed, is practically identical with bitch’s milk in taste, appearance and analysis. Puppies love Lactol and the tiniest of them will take it readily from the day they are born, some even preferring it to their mother’s milk. Lactol is now used in nearly every kennel of importance and no-one who has tried it would think of rearing puppies on anything else. When the bitch has not a large family to rear and provided she has plenty of good milk, no other food is required until the puppies are about five weeks old. After five weeks of age, or at three weeks when there is a large litter, a little Lactol may be given four or five times a day; at six weeks old, when first weaned, six times a day; and at two months old four times a day is often enough. Small and delicate puppies should continue with Lactol for some time, together with meals of scraped raw meat, but strong puppies at two months old will do well on the following diet;

Lactol, broth and Lactol Biscuit, Lactol Biscuit and Lactol, and minced raw or underdone meat, given alternately four times a day in small quantities.

From four to eight months three meals a day will be sufficient consisting of Lactol Biscuits and Lactol (mixed as for invalids) in the morning, raw or underdone meat with soaked stale bread at noon, and in the evening Lactol Biscuits; but for the large breeds give meat at two of the three meals, and delicate puppies may have four meals a day.’ (35)
 

Cited by Medicus, 'Notes for Novices', Our Dogs 86 (18th March 1932), p. 784.
Description:

'From time to time questions reach me about feeding puppies, and particularly as to the value of cows’ milk and goats’ milk for motherless whelps. Here is a table showing the average composition of the milk in various female mammals...

...

From the foregoing it will be easy to see how much richer bitches’ milk is both in casein and in fat than the milk of any other domestic animal. It contains, however, much less sugar than any of the others. Will readers of these “Notes” please cut out the above table, and keep it for reference in case it may happen that I shall want to mention it on future occasions?

...

 

The following letter from a Shropshire correspondent is of general interest:-

During the past three years I have been experimenting on th euse of shredded wheat for puppies. From birth till about four weeks of age I have left them with the bitch, and then started supplementing her milk with a feed of some well-known milk food. At five weeks I have then introduced shredded wheat to the milk food, until at seven weeks I have got the puppies on to a diet of shredded wheat and cows’ milk. The bone and teeth formation of all puppies treated this way have been very pronounced. From eight weeks on I have fed them as follows: Morning, ½ pint of milk and ½ shredded wheats; midday, Spratt’s Wheat Meat, with gravy or rabbit, or fish broth, to which has been added chopped green stuff raw; evening, shredded wheat and milk. About twice a week a small quantity of raw meat. My Collie bitch reared on this diet is now eighteen months old, and weighs 55lb.

It is evident from the foregoing that the system of rearing described suits the writer’s puppies very well. I assume that Collies are referred to. We must not forget that the feeding of both nursing bitches and their puppies must depend to some extent on the breed.’