'Psychology in the United States evinced a distinct yet parallel trend towards independent disciplinary constitution around experimental sites and practices. Thus at Harvard Münsterberg, whose own commentary on cinematographs came to rival those of Bergson, looked not to the university physiology department, but to the advertising and employment industries as sources of funding and legitimation (Blatter 2015, 62-66). Other biologically-inclined experimentalists retained the physiological fascination with the study of animals, but differentiated themselves from physiologists epistemically: physiologists would study bodies themselves, whereas psychologists would study the conditions under which behavioural effects could be produced (Mills 1998).'