'Danny Sullivan, the editor of Search Engine Land and one of the leading authorities on Google search, said Google faced a “very difficult, very challenging issue”. “They’ve done the PR of getting rid of some of the bad stuff quickly, and they will hope the PR spin will help this go away, but it doesn’t take away from the bigger issues. I take the concern very deeply. Google is the universal resource that people turn to. It is a concern they really need to solve.”'

'I talk to Danny Sullivan, the founding editor of SearchEngineLand.com. He’s been recommended to me by several academics as one of the most knowledgeable experts on search. Am I just being naive, I ask him? Should I have known this was out there? “No, you’re not being naive,” he says. “This is awful. It’s horrible. It’s the equivalent of going into a library and asking a librarian about Judaism and being handed 10 books of hate. Google is doing a horrible, horrible job of delivering answers here. It can and should do better.”